Wan Chai Hong Kong Convention and Exhibition Centre | 4-Day Exclusive for Trend-Chasers! Free Admission! Hong Kong Toy Festival Debuts the 'Pop & Play' Zone, Gathering 100+ IPs, Limited Editions, and Designer Appearances with Immersive Experiences

Description

The global trend-chasing craze continues to heat up, and in response to the massive collector and Kidult market demand, the 52nd Hong Kong Trade Development Council Hong Kong Toys Festival will introduce a brand-new feature — the 'Pop & Play' zone.

From January 12 to 15, 2026, for four consecutive days, the convention hall of the Hong Kong Convention and Exhibition Centre will host this exclusive, vibrant, and interactive platform dedicated to trend-chasers. It will bring together over 100 international and up-and-coming IPs, making it an annual highlight event for trend-chaser enthusiasts, collectors, and designer communities from Hong Kong, Mainland China, and overseas!

Five Highlights of the 'Pop & Play' Zone for a Cross-Industry Collaborative Platform

The 'Pop & Play' zone will create an energetic and exclusive interactive platform for trend-chasers, connecting top IP holders, original designers, trend-chasing manufacturers, and global fans from various regions, including Mainland China, Hong Kong, Macau, Taiwan, Singapore, and Vietnam. The highlights include:

Highlight 1: Over 100 International and Local Star IPs Gathered in One Place

Well-known IPs such as B.Duck, CardFun Collectors' Club, CR7®️LIFE, Hot Toys, LAURA, Moshow Toys, Play Bonito®, Room One, threezero, and TUTU MOKEY will showcase their latest creations and exclusive projects.

Highlight 2: Global and Festival Debuts, Limited Editions:

Visitors will have the chance to purchase several 'Festival Debuts' and 'Global Limited Editions,' including the latest products from the KAYA IP under Singapore's Super Tough Friends, the FECOCO Victo-Lamb series blind box plushies by Dongguan Duo Lang Culture Creativity Co., Ltd., two TUTU MOKEY figurines with a global limited edition of 100 pieces and 88 pieces, respectively, by Dongguan Jizhenxin Cultural Creativity Co., Ltd., the limited-edition Ultraman commemorative coin blind box by Zhiwen Co., Ltd., the Jack the Ripper & Sherlock Holmes 31 Playing Cards | Checkmate Edition with a global limit of 2,500 sets by CM Concepts Limited, and the limited-edition Father Joka doll by Dongguan Manbo Brand Management Co., Ltd. These items are highly collectible.

Highlight 3: Diverse Activities

To immerse the public and industry professionals in the trend-chasing culture, the 'Pop & Play' zone has thoughtfully designed a series of interactive experience areas to encourage creative participation and community sharing:

· Heavyweight Theme Forum: On January 14, the festival will host a heavyweight theme forum, 'The Rapidly Developing IP Economy: From Local Success to Global Market.' This forum will delve into the vast business opportunities and future trends in the trend-chasing industry. It will bring together leaders from all links of the industry chain to dissect how to maximize IP value through cultural integration, brand collaborations, and market strategies, transitioning from the local market to the international stage.

· Impressive Lineup of Designers, Unleashing Creative Powers: Several influential artists and designers will be present, including B.wing, internationally awarded illustrator Steven Choi, and Winson Ma, founder of Monkey Creative. They will not only display their works but also share their artistic insights and creative stories through lectures and autograph sessions, providing an intimate setting for fans to interact and get autographs.

Highlight 4: IGable Check-in Spots

Visitors can check in and interact with the festival mascot, as well as take photos with the eye-catching Hot Toys' life-size statues of Marvel's Iron Man, Disney's Stitch, and Grogu from Star Wars. Additionally, threezero will showcase the ROBO-DOU Unit-13 statue from 'Evangelion: 3.0+1.0 Thrice Upon a Time,' Asia Partners will exhibit a precious C Ronaldo jersey with his autograph, and Semk Global Marketing Limited will provide inflatable and fiberglass B.Duck installations. These are expected to be the most popular 'instagrammable' spots. The festival will also arrange for the B.Duck mascot to appear at the press conference to interact with fans.

Highlight 5: Exclusive Interactive Experiences and Gifts

· 'Gachapon Surprise': The festival has invited renowned designers to create three limited-edition collectible cards, with only 800 sets worldwide. Visitors can play the gachapon game on-site to win one of these exclusive cards. The gift quantity is limited, making them highly memorable.

· 'AI Magic Transformation' Photo Experience: Using advanced AI technology, visitors can instantly transform into various fantasy or trend-chasing characters after taking a photo, blending virtual and real creative elements. This generates unique shareable content for social media.

· 'DIY Exclusive Souvenirs' Workshop: Visitors can create personalized trend-chasing souvenirs, leaving behind unique memories.

* Free Tickets and Gifts: https://tinyurl.com/kxr2mwn7